It seems like a new beauty brand, frequently from a celebrity or influencer is introduced every day. CEO Jeff Lee has assured that DIBS Beauty, which stands for Desert Island Beauty Status, isn’t just another influencer brand that will make a big sensation at debut and then fade away.
The brand did have a 20,000-person waitlist when it first launched in 2021, but it has since kept releasing products that appeal to customers and foster a sense of community. In this post, you will get all the information related to the brand.
How Much is DIBS Beauty Net Worth?
DIBS Beauty has an estimated net worth of $350,000 as of 2023. Its main sources of income are its website and TikTok earnings, its music royalties and its real estate investments. The brand recently bought a $900,000 house in Austin, Texas, which it sees as an investment and expects the home’s value to increase in the future.
Who Co-Founded DIBS Beauty?
DIBS Beauty is a color cosmetics brand that offers multifunctional, effortless makeup essentials. Dan Reich, Ken Landis—a co-founder of Tula and Bobbi Brown Cosmetics—Courney Shields and Jeff Lee, the former chief operating officer of ARod Corp., launched the business.
The brand has received a significant growth capital investment from L Catterton, a leading global consumer-focused investment firm in April 2023.
The four founders of DIBS Beauty, Michael Farello and Jonathan Owsley, partners at L Catteron, as well as a number of influential people in the business, contributed a total of $2.6 million to the company when it was first established in 2021.
You can also check out our below posts related to other companies’ net worth:
- Collars and Co Net Worth: Unraveling the Fortune of Clothing Company
- Dudley Debosier Net Worth and Financial Growth
A Look at the Products of DIBS Beauty
DIBS Beauty is a color cosmetics brand that offers multifunctional, effortless makeup essentials. Manufacturers of beauty products intended to focus on the things of minimal and clinical or high-pressure and intimidating.
The brand allows clients to apply makeup products created with mango butter with ease by selling highlighters and blush-and-bronzer sticks for use on the face and body.
DIBS started with sticks because stick products are easy to use but it was an on-the-go mess that inspired Shields to launch DIBS’ first product, the Status Stick. Co-founder Shields said:
“I’d used body shimmer and glow and it was this all-over body product, but they were really sticky and messy, They got everywhere. I actually was on vacation one time when it exploded in my bag.”
She added:
“I love the idea of DIBS being the makeup that goes everywhere you do because it’s really true, I go out at night and I always have a lip liner. I have a Duo, I have a gloss.”
What is the Mission of DIBS Beauty?
In an interview, DIBS Beauty founder Jeff Lee said:
“We really are aligned perfectly towards the mission, which is making makeup simple and effective and better.”
Shields added:
“Our goals are always the same to create the best product with no ego on our behalf.”
Lee observed Shields’ target market and concluded that they were looking for simple, uncluttered products that were less daunting than others available. He said:
“There’s a great customer base of people who are advanced at what they do and makeup and they love our product because it’s so versatile and convenient, But there’s an even bigger universe of people who are interested in it, they just don’t have the time or have a fear.”
He added:
“It’s always about, how do we create the best things that we can bring to market? Where are the holes?How do we really create things that also feel very DIBS, because we’re all about uncomplicated color combinations? But it’s fun and s*xy. It’s not boring.”
You can follow us on Twitter for more information related to these kinds of topics.