Despite rumors to the contrary, a source close to Ariana Grande tells Variety that she has broken up with Scooter Braun and HYBE.
Scooter’s crew is putting a positive spin on things. Ariana has decided to leave Scooter as well as HYBE. The source claimed in a statement, “There is absolutely no truth to her staying,” adding that the singer had unfollowed Braun on social media earlier in the week.
According to the same source, “they get along fine, but she feels she has outgrown him and is ready for new challenges.” There are now contract negotiations with Braun. Nonetheless, she has decided to do this voluntarily. We need a change of pace. Billboard initially reported the news, but several close to Braun have since denied it.
Ariana Grande’s decision to leave Scooter Braun’s management team was her choice!
She feels like she’s outgrown him and is excited to go in different directions. pic.twitter.com/yog5ZGTqCR
— Pop Hive (@thepophive) August 31, 2023
Multiple sources claim that Justin Bieber and other artists are currently in the process of discussing their departures from Scooter Braun’s label.
Justin Bieber, left Scooter Braun ( allegedly )
Justin cancelled tour due to health concerns & scooter Braun is demanding his full compensation for a tour that got cancelled. Sources tell #DramaAlert
This also caused Ariana Grande and Demi Lovato to leave Scooter Braun Quavo… pic.twitter.com/uAgs02opBe
— DramaAlert (@DramaAlert) August 24, 2023
According to sources close to Braun last week, neither Bieber nor Grande is leaving the company; rather, Braun is continuing to step back from day-to-day management to focus on his role as CEO of HYBE America, the South Korean entertainment giant behind K-pop titans BTS, to whom he sold Ithaca Holdings, the parent company for his SB Projects management business, for a whopping $1.05 billion in 2021.
According to the sources, Grande and Bieber were still in negotiations with Braun, but her remark today appears to have put an end to any possibility of a future collaboration between the two parties.
Grande spoke with at least one management company before electing to form her own team, with her mother Joan playing a pivotal role. According to the same source, she is considering a model similar to that of Taylor Swift and other prominent artists, in which management workers are paid a healthy annual wage rather than by commission.
An insider added that she has been approached by several different managers, but that she is now contemplating her options before making any decisions. The singer has been hard at work on her next big thing, the lead part in Universal’s film adaptation of the smash Broadway musical “Wicked,” which won’t be released to the public until November of 2024.
#WICKED is officially done filming.
The film starring Ariana Grande & Cynthia Erivo will release in theaters in November 27, 2024. pic.twitter.com/QYZchhkTnJ
— Juice Pop (@TheJuicePop) July 18, 2023
The most peculiar thing about Grande and Bieber is that neither of them has released a major project under their own names in several years. Grande has dropped singles with the Weeknd and others, but she has not released any music under her own name since the release of “Positions” in the fall of 2020.
Bieber has dropped a few singles, but his last full album was “Justice” in the early years of 2021. Both musicians are in their prime at the age of 30 and 29, respectively: Just to pick two, at age 30, Madonna released “Like a Prayer” and Justin Timberlake was at the height of his commercial success in both music and movies.
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They had both earned breaks, but two years is a long time for such prominent musicians to go without releasing new music. However, to be fair, Grande recorded six albums in seven years and has been deeply involved in making “Wicked” for the past year; Bieber was on tour and ill; they had both earned pauses. For more updates join us on our Twitter account.