There are a lot of mysteries surrounding the streaming phenomenon that is Kick.com, but it is quickly becoming the dominant platform in the mainstream media for a number of reasons.
It’s important to set the stage for Kick.com’s rise to prominence before diving into the specifics of its ownership structure. Since this site has emerged as a formidable threat to Twitch, we must investigate the factors that have contributed to its success.
To that end, I’ll be answering some of the most often-asked questions about Kick.com’s history, current state, and planned future.
Who Owns Kick.com?
While the identity of Kick’s owners remains unknown at this time, crypto gaming platform Stake.com appears to be supporting the initiative.
According to Easygo’s job postings, “Kick.com is a new venture created by the founders of Easygo and Stake.com.” The Kick subreddit was initially formed and was maintained by a Stake account.
Before being removed from Twitch, Stake was a big advertiser of Trainwreck, however as of this writing, Stake has not confirmed any ownership of the site.
Conspiracy on Stake and Kick.com Persists
All signs point to Ed Craven being the only person connected with Kick.com, but the recent inclusion of an Alfa Romeo sponsorship logo has added to the mystery.
Stake declared themselves to be the official partner of the 2023 Alfa Romeo F1 team, complete with a photo of their logo and name on the car. It’s easy to see why people were skeptical when an Alfa Romeo raced for the first time with Kick advertising on the side.
Check out the tweet below:
Alfa Romeo F1 Team Stake will make a decisive entry into the world of streaming as it launches a major partnership with @KickStreaming, an innovative and community-driven live streaming platform built for and targeting a global audience.
Tap to discover more. ⬇️ #GetCloser
— Alfa Romeo F1 Team Stake (@alfaromeostake) January 27, 2023
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Why is Kick a Promising Alternative to Twitch?
Tyler ‘Trainwreck’ Niknam’s announcement to his 2.1 million Twitch viewers that he was leaving Twitch for Kick was the catalyst for Kick’s meteoric rise. Niknam delivered the pitch of a lifetime, compelling any and all streamers across all platforms.
Kick’s proposed 95-5 income share with subscribers dwarfs Twitch’s 50-50 split and YouTube’s 70-30 policy. This is in addition to the standard 100% split on the platform’s Kicks donation service. Payouts to creators can be made instantly, rather than monthly.
Those are some rather large numbers, but the platform is certain it can be maintained thanks to the support of advertisers:
“Kick will partner with the world’s leading advertisers to generate cash flow,” Trainwreck explained.
“I think that if we offer the best incentives for creators, we’ll attract the best creators, and the best creators will attract the best advertisers to Kick,” you might quote me on that.
The enticing policies extend beyond just the financial benefits. Kick, as stated by Train, is an “innovative new exclusive creator program” that ensures partners “won’t have to rely on your subscriber count alone every month.”
With the opportunity to be paid out the same day, “you’ll get a steady income based on hours watched and total viewers you stream to.”
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