Dylan Mulvaney, a transgender social media sensation, was unveiled as the newest Bud Lite ambassador in a pair of films that were heavily criticized online.
On Saturday 1 April, the trans activist shared that in honor of Mulvaney’s recent “365 Days of Girlhood” achievement, the beer brand delivered her boxes of Bud Lite with her face on the label.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote on Instagram.
In another video for the ad, Mulvaney can be seen lounging in the tub while chugging a Bud Lite.
“Hundreds of influencers across Anheuser-brands Busch’s help the company make genuine connections with consumers of all ages and interests. Once in a while, we make special commemorative cans for loyal customers and influential people in the industry, like Dylan Mulvaney.
Some people reacted negatively to the news, writing on Twitter that the ad campaign is just another example of people trying to push gender propaganda.
Conservative commentator John Cardillo wrote, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?
Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.
— John Cardillo (@johncardillo) April 2, 2023
“Might genuinely be the weirdest thing I’ve ever seen in my life,” The Spectator contributing editor Stephen Miller remarked.
Townhall.com columnist Derek Hunter joked, “@budlight: the groomer of beers.”
Life comes at you fast. pic.twitter.com/GOv3nThMoH
— Tom Bevan (@TomBevanRCP) April 2, 2023
“Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?” director Robby Starbuck tweeted.
Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now? pic.twitter.com/ebtfHUoji3
— Robby Starbuck (@robbystarbuck) April 2, 2023
“There is no irony here. Bud Light’s new spokesman is Dylan Mulvaney “Ian Miles Cheong, a journalist, echoed these sentiments.
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Erick Erickson, a conservative radio presenter, penned, “Is this Bud Light business an April Fool’s Day prank? Even though Bud Lite is rubbish beer, targeting that demographic seems like a poor idea.”
Is the Bud Light thing an April Fool’s joke? I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.
— Erick Erickson (@EWErickson) April 2, 2023
Mulvaney had only days before revealed his alliance with Kate Spade.
In an Instagram post, Mulvaney said, “Celebrating the first day of spring with @katespadeny #katespadenypartner.”
After interviewing President Biden about transgender issues in October, Mulvaney rose to prominence. Throughout the conversation, Biden stated his opposition to the idea that individual states should outlaw “gender-affirming health care.”
“As a moral and legal matter, I do not believe any state or individual should have the authority to do so. It just seems wrong to me “Biden had to say.
Mulvaney was also interviewed by actress Drew Barrymore, who showed her support by bowing and hugging him after the interview.
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