We, like anyone else, are interested in what is happening in marketing and how online stores are developing now. Online business is dynamic and subject to many influences. This point is why you should always keep your finger on the pulse. Today’s article focuses on the appearance of a modern site and what’s new in the web design world. We visited a well-known marketplace, TemplateMonster, and looked at the e-commerce website templates. Below we’ll present several conclusions about how an online shop should look and what exciting things such products can give in addition to modern design.
What Are Ecommerce Website Templates
These products are suitable for online stores. They give your sections a fashionable look, add customer convenience, and provide previously unavailable functionality.
Among the benefits you receive are visual and technical. Here are the visible changes that every user of the theme has:
- Convenient product filter.
- Correct placement of blocks on pages and their logical sequence.
- A minimum of distracting moments. Thus, the primary attention concentrates on the goods themselves and their purchase.
- Convenient navigation.
- Cool dropdown menu. It’s simply irreplaceable from a convenience point of view. After all, if there is a lot of different assortment on the site, it’s easier for people to find the desired section with the help of the dropdown menu.
- Cool attention-grabbing blocks. For example, a big slider with scrolling banners, an area with TOP offers, or bestsellers.
- Logic and structure.
- There are all the necessary elements for online sales.
Technical features include responsive design, fast page loading, and editing of many points in appearance without coding skills, etc.
So, web developers comprehensively approach product creation. You ensure this by reading the description of the goods on TemplateMonster.
Trends And Fashion In E-commerce Website Templates
Web design constantly evolves, and we see evident changes compared to those a dozen years ago.
For analysis, we chose TemplateMonster for a reason. First, this marketplace has been trendy for many years. In addition, we can look at examples of work from different web studios and compare each designer’s approach. So, let’s discuss the trends.
First, minimalism is now especially relevant. We see a minimum of graphics, a logical structure of pages, and an emphasis on the product itself – this is what we see in the freshest layouts on TemplateMonster.
Secondly, a restrained color scheme is also popular. Usually, you see a maximum of three colors. The most popular format is with a white background, straight black lines to demarcate blocks, and an additional color for important buttons, baskets, or navigation elements.
Such an approach in choosing a color scheme gives the buyer clear accents on essential details. For example, in this version, people see the shopping cart or the Buy button, which are the most important.
Thirdly, minimum animation. It is on the site, but in a reasonably modest amount. Animation is perfect for a modern appearance. For example, you see an increase in the picture when hovering or highlighting it. Also, web designers often use appearing and disappearing text on banners or in blocks.
Fourthly, most of the goods on TemplateMonster have a universal design. Therefore, it effortlessly combines with entirely different product lines. For example, the layout makes it easy to present images of clothes, auto parts, or children’s books.
How To Choose Ecommerce Website Templates
Each business owner has their idea of what style and color scheme his brand will be. Accordingly, the specialist chooses such a layout for the future online store to competently combine the critical points from the brand book and the extent to which the purchased theme is compatible.
There are several essential points that everyone should pay attention to:
- First, rate the appearance before paying. A good marketplace, for instance, TemplateMonster, has a demo for e-commerce website templates. This preview is adequate, so a potential buyer understands how well this layout suits him.
- Find out how the design changes on different gadgets — this thing you can do by discovering the same demo. At the top of the page, you see three preview icons – laptop, smartphone, and tablet. The layout for a smartphone is essential because the growth of sales and visitors from these gadgets increases yearly.
- The description of the characteristics is important as the design itself. Therefore, carefully read the functions. For example, you’ll like drag-and-drop technology, which allows you to drag and drop blocks and place images in sections without editing the site code. Equally exciting is responsive design, which easily and quickly adjusts to any gadget. Retina-ready is critical because now there are many screens of phones with increased pixel density.
We wish you a successful search and shopping. So, find your perfect layout for website development!
Ecommerce Website Templates FAQ
What to choose: paid or free themes?
Of course, paid ones are better. After all, web developers support and update them and monitor the correctness of the work. You also get six months of free support from the web developer and detailed instructions on setting up if you bought on TemplateMonster.
How to customize e-commerce website templates?
Immediately after payment, you will receive the product with instructions. In the extensive documentation, you’ll find sections describing all the settings buyers can make in the theme. So, follow the indicated steps from the manual to edit pages.
How many times can I install the paid theme?
There are different types of licenses. For example, there are two versions of TemplateMonster – for a one-time installation and five various sites. Please read the conditions on their website. They may change.
How long can I use purchased e-commerce website templates?
The terms are unlimited. You get lifetime access to use.