Email validation is an important part of email marketing. It helps you ensure that the emails you send are being received by subscribers, and it gives you a better understanding of their engagement with your brand.
The goal is to deliver only the best information to your subscribers, so it’s important to ensure that they can actually receive those messages.
If something happens along the way—like an issue with your sender reputation or spam filters—it could mean that some of your emails never make it into someone’s inbox at all.
Why is email validation important?
Email validation is important because it helps you have better deliverability. Email validation is a way to improve the deliverability of your emails, which means that your emails will reach more of your audience, and be delivered faster.
Email deliverability refers to how many people receive an email message from you, as opposed to spam filters or other places where they might end up instead.
It’s what happens when someone clicks on “unsubscribe” in their inbox and it actually goes through—or when they click on something else that isn’t supposed to happen at all, like opening an attachment or sharing a link with friends on social media. In short: deliverability affects both how many messages are received by subscribers and how effectively those messages reach them!
What does an email validation system do?
An email validation system will check the validity of an address before it is sent. This means that it will check for invalid email addresses, invalid subdomains, and invalid domains.
When you send an email campaign to a database with bad addresses your deliverability rate can decrease drastically because of this.
Even if your message has been approved by the recipient’s inbox provider, some providers still have rules in place that prevent messages from being delivered when they come from sources they consider to be unreliable or spammy.
The benefits of constant, ongoing email validation
When you validate your list at least once per month, you can expect to see:
- A lower bounce rate. Email validation helps ensure that your emails are not being blocked by spam filters, so your recipients have a better chance of receiving and reading the messages in their inboxes. This can help reduce unsubscribes because people are more likely to open and read emails that aren’t automatically sent straight to the trash folder by their email provider.
- Better open rates. If you’re constantly checking your data against industry benchmarks and making sure it’s accurate, readers will trust you more as an authoritative source of information—and therefore be more likely to give you the benefit of doubt when it comes time for them to act on what they read in one of your newsletters or sales pitches (for example).
- Higher clickthrough rates on links within emails sent out through constant validation processes like these ones here at MailChimp (which tracks over 2 trillion interactions between users every month).
Email validation is important because it helps you have better deliverability.
Email validation is important because it helps you have better deliverability.
- Email validation can help you avoid having your emails marked as spam, phishing, and bulk.
- When you use email validation services like the ones we provide at Mad Mimi, this means that your mail server will pass all of the tests needed to get past any barriers put up by ISPs (Internet Service Providers). If an ISP sees that your server passes these tests with flying colors—and as long as they’re not being blocked by something else—they’ll deliver your messages to recipients’ inboxes where they belong!
Conclusion
In conclusion, email validation is essential to improving your deliverability. It allows you to ensure that the emails you send are being sent to the right people with the right information at the right time.
Email validation can help ensure that your subscribers know what they’re getting when they sign up, and it gives them confidence in their decision to be part of your community.
Ultimately, it makes them more likely to engage with your brand or company because they feel like they know what’s going on from start-up all the way through delivery of their purchase/wish list item!