Who is On the NBA Logo and What is the Reason Behind it? Please read here for all the latest updates on it. The current NBA logo is instantly recognizable as one of the most iconic in professional sports. Yet its background and defining characteristics remain largely unexplored. NBA icon designed by Alan Siegel in 1969.
The use of this iconic image has caused some unneeded stress for the owner and a movement to shift the status quo. It’s not as easy as it seems at first glance. If you want to learn more about the origins, history and controversy of the NBA logo, I recommend reading the following article.
Who is on the NBA Logo?
In 1969, Alan Siegel, a branding consultant designed the NBA’s official logo. The NBA has used this image for the past 50 years and it has become a widely recognized trademark. Prior to that, Siegel created the iconic Major League Baseball mark. The NBA logo is based on the same concept he came up with. The NBA’s official logo features Jerry West, a legend on the court and off for the Los Angeles Lakers and the NBA.
In Jerry West’s opinion, green is the worst color in the rainbow. It’s not hard to see why. Six times in the NBA Finals, he was defeated by the Boston Celtics, the team of his worst nightmares. Bill Russell cast a long shadow over the Los Angeles Lakers blocking out the sun on all but the first day of spring. West lost out on 11 championships over the course of 13 years to a single team which is the same number as Michael Jordan won in the 90s against five different opponents and is the most championships any team has ever won in NBA history.
The Celtics have had many teams they have defeated, but the Lakers stand out. He completed it using West’s sketches as a guide. Walter Kennedy, the commissioner of the NBA thought it was great and approved of the pick. However, he and the owner were both unaware that West was the prototypical example. Siegel decided on West’s photo because he felt it best captured the excitement and competitive spirit of the competition.
The silhouette is able to convey strength, elegance and fluid motion all at once. In addition, the patriotic colors of red, white and blue are used. Amidst fierce competition from the American Basketball Association, this photo helps cement the NBA’s position as the best professional basketball league in the United States.
Siegel takes great pride in his role as an inspiration, but most leagues disagree. During a 2017 interview with David Stern for The Undefeated, Siegel revealed his process for designing the logo. To Stern’s surprise, Jerry West wasn’t present in the first prototype.
Siegel gave a few anecdotal examples of why the NBA would likely reject this groundbreaking proposal. Perhaps the NBA feared Jerry West would sue for logo licensing if he was named. Interestingly, that’s not the case here.
What is the History Behind NBA Logo?
As an iconic player in the National Basketball Association, many may consider it a great privilege to be recognized by such a prestigious organization. However, for Jerry West, this only served to compound his problems. Despite his best efforts, Jerry West was unable to reconcile his conflicting beliefs. At first, he was proud but then he felt foolish and began to harbor resentment.
To say that West’s life was altered by the NBA logo would be an understatement. People’s memories of his contributions to basketball faded leaving only the iconic logo in their minds. Jerry West, one of the most important point guards in Lakers history has had a very successful basketball career. Nine times he’s made it to the NBA Finals and once he’s taken home the trophy.
While playing for the losing team, West was named Finals MVP and was selected to 14 All-Star Game rosters. Jerry West claims that he has become the logo and that it is no longer his symbol. The rumor of his embarrassing nickname, “The Logo” is spreading like wildfire, igniting an already smoldering sea of oily shame.
Near the height of the outcry, NBA star Jerry West told that he was ashamed of the team’s logo and wished the league would redesign it. West suggests that the groundbreaking skyhook of Kareem Abdul Jabbar, Michael Jordan’s legendary Jump Man and LeBron James’ iconic breakaway dunk are all candidates.
Nonetheless, transitioning is more challenging than it appears at first. The time and money needed to create and promote the NBA’s new logo were enormous. Just to make Jerry West happy, no investor would accept this deal. Before the worst tragedy in NBA history, there were fewer conversations about the league’s logo.
Even though the Jerry West logo’s backstory had concluded it came back into the spotlight after the untimely passing of NBA superstar Kobe Bryant in January 2020. One of the greatest basketball players in NBA history passed away and this occasion compelled everyone to pay tribute in some way. Their solution includes replacing the NBA’s logo.
At first, the online community paid these tweets scant attention. Bryant’s wife, Vanessa Bryant, agreed to alter the new logo, which set off a chain reaction. Kyrie Irving, whose Instagram account has 14 million followers, shared his thoughts later.
When he said, “black kings built the league” the Brooklyn Nets star reignited the debate over the logo design. No one can deny that he had a valid point about the NBA’s past if they are honest historians. The Boston Celtics were an early trailblazer in the league’s integration of black players. In 1950, they made history by selecting Chuck Cooper, the first African-American professional basketball player.
As far back as 1964, when the Celtics first took the court, they did so with five black players in the starting lineup. The team also set a precedent by hiring a black man, Bill Russell, as head coach in 1966. Nobody can deny Boston’s achievements. During the 1950s and 1960s, they dominated the NBA, winning a total of eleven titles. While the NBA has become more accepting of different cultures, black and African-American players continue to make up a disproportionate share of the league’s rosters.
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