Jack Dorsey is Launching a Beta-Testing New Social App following Elon Musk’s Twitter Invasion

Jack Dorsey has taken a significant step toward establishing a safe haven on the internet for the masses of Twitter users who are planning to leave the platform as a result of Elon Musk’s takeover.

Twitter co-founder Jack Dorsey 45 is looking for beta testers for his decentralized social app Bluesky a week before Musk took control of the company on Thursday and promptly fired its CEO Parag Agrawal and two other top executives.

The next phase will involve putting the protocol through its paces. The company acknowledged in a press release last Tuesday that developing distributed protocols is a complex task. Once a network is live, a lot of people need to be on the same page, so we’re going to launch in private beta to work out the kinks.

We will continue to refine the protocol specifications and provide additional context as we conduct the beta test. It also included a link to join the beta test’s waiting list and stated, “When it’s ready, we’ll move to the open beta.”

According to the announcement, “the new app will utilize a federated social network, where multiple sites work together to provide services, known as an Authenticated Transfer Protocol (AT Protocol).”

On Twitter last week, Dorsey announced that Bluesky aims to compete with “any company trying to own the underlying fundamentals for social media or the data of the people using it.”

Dorsey is a board member of Bluesky PBLLC, which was announced in February as “a Public Benefit LLC that will implement that vision as an independent organization.”

“That it not be owned by any one organization but contributed by as many as possible,” he added. “And that it is born and evolved on the internet with the same principles.”

Elon Musk made an offer to purchase Twitter in April, after Dorsey who co-founded the company in 2006, resigned as CEO in November.

Dorsey wrote at the time that he “absolutely” thought Musk taking over was “the right path” for Twitter, despite his initial skepticism: In principle, I don’t believe anyone should own or run Twitter. At the protocol level, it aspires to be a public good, not a business. However, Elon is the only person I have faith in to solve the company’s problem. I have faith in his efforts to spread awareness.

Although Musk reached a deal to buy Twitter for $44 billion in late April, he soon announced plans to back out of the agreement in July, sparking a lawsuit from Twitter and a legal back-and-forth before moving forward with the deal again.

Bluesky was initially founded by Twitter in 2019 to help develop a similar decentralized concept for the social media giant. “The biggest and long-term goal is to build a durable and open protocol for public conversation,” Dorsey wrote in a Q&A at the time.

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