Goodwill Launches A National Online Resale Shop

Those who frequent Goodwill stores may now also engage in some serious internet treasure hunting. GoodwillFinds is the online division of Goodwill Industries International Inc., a nonprofit with a 120-year history and 3,300 locations in the United States and Canada. Each Goodwill store previously ran its own internet company, selling some of its goods on marketplaces like eBay and Amazon.

The investment will go toward supporting its community-based programs across the United States, which offer vocational instruction, placement services, and mentorship to young people. Besides helping to grow its consumer base, it should also boost donations.

On Tuesday, Goodwill finds went live with a selection of about 100,000 goods, and CEO Matthew Kaness promised that many more would be added in the future. Search functions on allow customers to look through items by category, and the site will soon be able to adapt to each individual user depending on their shopping habits. Customers will still need to drop off donations at a physical Goodwill location, unlike competitors Thredup and Poshmark who also facilitate online donations.

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GlobalData, a research organization, recently released a report for Thredup predicting that the second-hand clothes industry would expand 16 times faster than the whole retail apparel market by 2026. It also coincides with rising inflation, which has consumers cutting back on spending.


According to Kane, Goodwill’s newest social venture “makes it easy for the aware customer to shop sustainably online” while also enhancing the unique value of the charity store. Goodwill reported more than $5.4 billion in sales from donated items in 2021.

A group of Goodwill affiliates from throughout the country, led by Evergreen Goodwill of Northwest Washington, came up with the idea for GoodwillFinds in an effort to realize the full potential of Goodwill.

Evergreen Goodwill of Northwest Washington CEO Daryl Campbell predicted that his consortium’s $24 million in income from last year will quadruple within the next five years as a result of the consolidated online strategy. He is also confident in his ability to increase the consortium’s online sales by 32 percent over the following few years.

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