Rihanna To Star In 2023 Super Bowl Halftime Show: The lead performer for the 2023 Apple Music Super Bowl Halftime Show has been chosen. The mega-event is scheduled to occur on February 12 outside Phoenix, Arizona, during Super Bowl LVII, and Rihanna has agreed to perform.
DPS will produce the telecast alongside Roc Nation and Jesse Collins. Both will act as executive producers, and Hamish Hamilton will serve as a director. In addition, Roc Nation will serve as the live performance’s strategic entertainment advisor.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” Jay-Z said in a statement.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, added in his statement. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic Halftime Show performance.”
One of the most significant musical events of the year, the Super Bowl Halftime Show, frequently features guest appearances and performers who go all out for their performances.
Additionally, in 2023, Apple Music will replace Pepsi, which had sponsored the program for the previous ten years, as the event’s presenting sponsor. Apple has promised behind-the-scenes glimpses and additional goodies ahead of the big game.
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said. “We’re excited to partner with Rihanna, Roc Nation, and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
Over the ensuing months, further information about the impending program, including sneak peeks, will be made available on Apple Music’s various social media platforms.
— NFL (@NFL) September 25, 2022
However, the halftime show has become more than just a performance. Musicians frequently use the occasion to promote tours or new albums because documentary cameras often record the setup and buildup of the main event.
The NFL claims that more than 120 million people saw the 2022 Pepsi Halftime Show, demonstrating the platform’s reach.