It was the year of social media changes: from Instagram’s algorithm changes to the rise of live streaming, reels, and video content. That’s why social media managers, influencers, and bloggers had their work cut out for them when it came to staying on top of the latest trends.
In 2023, social media will be a very different landscape than it is today. Here are five trends to look out for: more platforms will emerge as dominant players, AI-enhanced marketing will take off, micro-influencers will gain prominence, the line between personal and professional accounts will blur further, and “algorithm-proof” content will become more important than ever before.
So we know it can be tough to keep up with everything new on social media. But don’t worry, we’ve got you covered. Here are five of the newest trends in social media that you need to know about and implement in your marketing strategy.
1. AI and AR Tools Will be More Popular
In 2023, AI-enhanced marketing will take off. Brands can use artificial intelligence to target their audiences and create more effective marketing campaigns. So if you’re looking to stay ahead of the curve in social media, make sure you learn how to use AI for marketing purposes.
We have seen some pretty amazing advances in augmented reality in recent years, which will only continue in 2022. Brands will find new and innovative ways to use AR to engage with their audiences, from virtual try-on to AR filters. Get ready to see some cool stuff!
2. More platforms will emerge as dominant players
By 2023, there will likely be even more social media platforms than there are today. This is because many different types of platforms are beginning to emerge, from live streaming platforms like Reels and Live.ly to video content platforms like YouTube, TikTok, and Instagram Reels. So, to reach a large audience, it’s important to be on multiple platforms.
Social media platforms have been moving into the eCommerce space for a while now, and that trend will only continue in 2023. More brands will start selling products directly on social media, making it easier for consumers to purchase.
To reach the widest possible audience, it’s important to cross-post your content on multiple platforms. This means sharing the same content on different platforms to maximize exposure.
This can be a bit of a challenge, but reaching more people is worth it. Make sure you tailor your content for each platform and use different image sizes, captions, and tags for each one. Try the best online image converter for free, which can help you to quickly convert a PNG image to JPG or TIFF format or vice versa.
And most importantly, make sure the content is engaging and relevant to each audience. If you do it right, cross-posting can help you reach a much larger audience than you would otherwise. So give it a try!
3. Continued Rise of Video Content
If you thought the video was big in 2022, just wait until you see what’s in store for 2023. Live streaming, short-form videos, and even AR/VR videos will become increasingly popular. So get those cameras rolling!
TikTok videos will continue to be a huge trend (even Instagram is trying to mimic them by creating Reels). This is because they are a great way to engage with audiences and create short, memorable videos. If you want to create “algorithm-proof” content, consider using TikTok to reach your target audience.
4. Micro-influencers will gain prominence
In recent years, there has been a rise in micro-influencers – influencers with smaller followings than traditional celebrities or macro-influencers. This is because their followers see micro-influencers as more relatable and trustworthy. As such, they can be a great way for brands to connect with niche audiences.
Micro-influencers will be popular because they are more authentic and relatable than celebrities, have a more niche following, and are more affordable.
5. Improved Targeting and Personalization
In 2023, social media platforms will better understand their users’ needs and wants. This will allow businesses to target their ads and content more accurately, resulting in better ROI. That’s something everyone can get behind!
This improved personalization will also extend to how social media platforms show users content. For example, Facebook will be better at showing you articles that you’re likely to be interested in, and Instagram will show you personalized ads that are more likely to appeal to you.
So if you’re looking to stay ahead of the curve in social media, make sure you keep an eye on these trends!
These are just a few of the many social media trends we’ll see in 2023. So whether you’re a business owner or an influencer, make sure you’re prepared for what’s ahead! Which trend are you most excited about? Let us know in the comments!