Silk Sonic, Bruno Mars, and Anderson.R&B Paak’s duet are skating their way into Epic Games’ battle royale game “Fortnite.”
Epic is bringing Silk Sonic to “Fortnite” in collaboration with Atlantic Records, with ’70s-inspired clothing in the duo’s characteristic aesthetic, a new radio station, and a player tournament.
Bruno Mars stated in a statement: “When ‘Fortnite’ approached me about designing an outfit for the game, I wondered, ‘Are CGI muscles off the table?’
They responded, ‘No.’ ‘Deal,’ I said. I’ll catch up with you on the Island.” “When ‘Fortnite’ agreed to give Bruno CGI muscles, I replied, ‘I’m in.'” Anderson. Paak added. He might need the assistance, and hence I endorse it. And it helps me maintain my composure. “Victory, victory.”
Silk Sonic clothing and accessories will be available in the “Fortnite” Item Shop on February 10, 2022, at 7 p.m. ET. However, gamers can compete in Monday’s Silk Sonic Cup for a chance to unlock Mars. Paak attires himself early.
Additionally, Fortnite unveiled an in-game radio station, Icon Radio, hosted by funk icon Bootsy Collins and features Silk Sonic. Players can listen to music from “An Evening With Silk Sonic” in-game by activating Icon Radio in their vehicles.
“Back in the day, I was obsessed with arcade games,” Collins explained. “Bridging the worlds of music and gaming with ‘Fortnite’ is quite exciting – both realms provide gamers a terrific chance to connect and relax.”
Both Silk Sonic musicians have a relationship with “Fortnite”: Paak performed a Spotlight Concert Series in the game in September 2020, and Bruno Mars’ “Leave The Door Open” emote debuted in April 2021.
It’s Epic Games’ newest music collaboration, after “Fortnite” performances with Travis Scott, Ariana Grande, J Balvin, and Marshmello, as well as breakout acts like Hamaki and Tones and me in its Soundwave Series.
“Gaming has established itself as a critical touchpoint for music marketing, and we must meet fans where they are – which means hours and hours of intense engagement on platforms like ‘Fortnite.
According to a statement from Kevin Weaver, president of Atlantic Records’ West Coast division. “Collaborating with [Silk Sonic] to realize their creative vision for this wonderful multilayered and one-of-a-kind activation with our incredible colleagues at Epic Games has been an enormously fulfilling experience, and I can’t wait to see it all come to life.”
Mars’ Sound Scepter Pickaxe microphone is included in the “Fortnite” Silk Sonic Set clothing and accessories.
Back Bling for Paak’s Sonic Snare (both sold with their respective outfits). The cooperation will also include a Freedom Wheels emote in “Fortnite.”
Players can participate in up to ten matches throughout their region’s three-hour time window in the Silk Sonic Cup to gain points toward unlocking outfits and accessories.